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Long Shot Leaders with Michael Stein

Apr 19, 2023

How to create an amazing brand with IQ bar creator Will Nitze

Will Nitze was working in software when he realized he felt terrible. He quickly determined that the culprit was his diet—his high-carb, coffee-filled standard American diet. So he took action. After dialing in his own health, Will founded IQBAR, a company that makes plant-based products for brain-body nutrition.